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Lord & Taylor CEO Talks Black Friday

Fri 25 Nov 11 | 10:10 AM ET
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Lord & Taylor CEO Talks Black Friday

Fri 25 Nov 11 | 10:10 AM ET
How Lord & Taylor is defending its market share during the Black Friday season, with Brendan Hoffman, Lord & Taylor CEO. "Being able to reach out to the younger consumer through social media and mobil devices is a great advantage," he says.
 
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