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CNBC Titans: Leo Burnett, Market Research

Thu 18 Aug 11 | 05:02 AM ET
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CNBC Titans: Leo Burnett, Market Research

Thu 18 Aug 11 | 05:02 AM ET
Advertising titan Leo Burnett was known for doing his own market research. His former assistant Allen Gray describes how Burnett went to a Ford dealership when the company was considering using him for a corporate advertising account.
 
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