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Reiss Retailer: The Princess Effect

Mon 06 Jun 11 | 02:57 PM ET
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Reiss Retailer: The Princess Effect

Mon 06 Jun 11 | 02:57 PM ET
When Catherine Middletown wore a tan Reiss dress, the retailer's website became overloaded and crashed. Discussing the "princess effect", with Laurie Marco, Reiss president.
 
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