First on CNBC: Estee Lauder Bets Big on Asia

Monday, 19 Apr 2010 | 7:31 PM ET

Estee Lauder wants 60% of its sales to come from outside the U.S. by 2013. Its group president, John Demsey, outlines how he plans to achieve this in Asia, with Ajay Kapur of Mirae Asset Securities, CNBC's Karen Tso, Martin Soong, Bernard Lo & Sri Jegarajah.